"You cannot sell what you do not understand."

The plain, unvarnished truth is with an educated sales person on thephone or at the counter, the chances of getting the right part into the hands of the consumer are excellent, and the part stays sold.

The goal of the PWA University program is to help the manufacturer train the sales people about their products, identify the important features and benefits, and to provide uniform information across the distribution system about the company and its products. This produces higher sales, fewer returns and more satisfied customers - for the manufacturer, the distributor, the jobber.

There is a cost-effective means to reach the goals of sales training lessons, without further strain upon overstretched staffing...outsourcing.

The Performance Warehouse Association has seen several manufacturers utilize the services of one of the industry's most experienced wordsmiths, Steve Cole of WRITEWords, to produce effective lessons for the PWA University program. As a marketing communications specialist with several manufacturers and many years as a performance aftermarket trade magazine editor, Steve Cole understands the task of providing meaningful materials which meets the manufacturer's expectations and the needs of the distribution system's sales people.

For additional information, click on the WRITEWords logo to be directed the website.